Toms – Aris Athanatos

The Staycation Campaign Series

As the Creative Specialist, Filmmaker, and Editor for the Staycation Campaign Series by TOMS, I was responsible for the full production of the film series—from concept development and filming to final edits. The campaign highlighted TOMS’ continued commitment to social impact through community-centered storytelling, aligning with their mission of giving back. My work captured authentic moments and translated the brand’s values into compelling visual narratives that supported their broader efforts in health, education, and grassroots community development.

Staycation Campaign Series

In 2006, TOMS founder Blake Mycoskie pioneered the One for One® model—giving away one pair of shoes for every pair sold . Supporting larger health, education, and community development programs through strategic partnerships.

Staycation Campaign Series

Today we give ⅓ of profits for grassroots good. Since the beginning of TOMS, our community has made a positive impact on over 100,000,000 lives—and we’re far from finished. Take a look at some of the highlights over the years.

Creative Specialist and Director

The Staycation Campaign Series offered a creative lens into everyday moments of rest, joy, and reflection—core themes that resonate with TOMS’ community-focused mission. Through a minimal crew and a human-centered approach to storytelling, I ensured each episode conveyed authenticity while reflecting the brand’s evolving identity. My role as director, cinematographer, and editor helped shape a cohesive visual narrative that supported TOMS’ ongoing efforts to give back and inspire positive change through impactful storytelling.

Watch the film!

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