Aumorfia is not an actual word; it’s a notion invented to convey the “space” between the Greek words “ομορφιά” (beauty) and “αμορφία” (without shape).
As the Creative Specialist and Director for the Aumorfia film campaign, my role involved directing and conceptualizing a compelling visual narrative that captured this abstract concept, creating a film that resonated with viewers on a deep, emotional level.
